SNaCC Team

Susan H. Tatum
A senior executive with more than 25 years of leadership in the service marketplace, Sue Tatum builds innovative solutions, such as the School Nutrition Communications Campaign (SNaCC). SNaCC is a product of Vinca Marketing and Communications, the Orlando-based firm for which Sue serves as principal.

Vinca works with organizations of all sizes, specializing in educational nonprofits. Vinca’s services include communications, strategic marketing planning, food service consulting, branding, market research, customer segmentation and promotions designed to work at the store level.

Prior to founding Vinca and developing SNaCC, Sue served as senior vice president of marketing for Sodexho North America, a $5B plus hospitality and services company where she managed a $31M budget and a team of 47 individuals.

Sue has a proven track record of effectively and profitably leading large, diverse organizations with multi-unit scope, achieving results that include:

· Creating double-digit revenue growth opportunities.
· Developing a long-term marketing vision to replace a commodity strategy with one of differentiation. Her strategy offered a projected $1B revenue increase over seven years.
· Constructing and implementing a psycho-demographic marketing tool that increased revenues in a range of 5 to 65%.
· Creating an initial $6M revenue and $1M income opportunity by introducing category marketing.
· Pioneering partnerships with major consumer packaged goods manufacturers, increasing same-store sales by 10%.
· Consistently delivering revenue and profit growth above industry norms while having P/L responsibility for a $115M, four-state area with over 100 client accounts. She significantly increased sales and client retentions through partnering initiatives with customers, clients and associates.

Sue is a member of the School Nutrition Association and the Florida and Minnesota School Nutrition Associations. She is the secretary of the Mid-Florida Chapter of the National Multiple Sclerosis Society.

Susan Valenti-DeVito
Before joining Vinca, Susan Valenti-DeVito served as vice president of retail marketing and brand development for Sodexho North America, a $5B plus company. While there, she worked with Fortune 500 food companies and restaurant chains to build retail sales within their businesses as well as hospitals, K-12 schools, and colleges and universities. She also supervised the military division’s marketing and promotion.

Susan creates award-winning customer retail and non-commercial promotional series that dramatically increase sales and guest participation.

Previously, Susan gained experience in the advertising agency environment where she worked in creative development and media, television and commercial production and national restaurant chain marketing and franchise support.

Susan translates her firsthand knowledge of how major brand companies operate to SNaCC, ensuring a clear and concise message to help build brand images that drive sales growth for subscribers’ schools.

Julie Stine
A 13-year veteran of advertising, marketing and public relations, Julie Stine currently serves as art director for SNaCC. Her diverse background also includes stints as an account executive, media planner, copywriter and marketing director.

Julie specializes in interactive marketing, print and radio advertising. Her graphic skills assure a clear strong message to SNaCC’s student customers.

She has in-depth experience as a media planner and buyer.

A native of Virginia Beach, Julie has lived in Florida since 1984. She graduated with a bachelor’s in advertising/public relations and a minor in marketing from the University of Central Florida. She is on the board of the Orlando Advertising Federation where she has undertaken a variety of roles.

Cyndie Cox
Cyndie Cox has 20 years of experience in advertising, marketing, public relations and journalism. She began her career in the Tampa Bay area, where she first worked as a newspaper reporter then served as associate editor of a regional magazine.

Since turning her attention to advertising and marketing, Cyndie has specialized in creative development and virtually every area of commercial writing, from product names and corporate slogans to ad, brochure, video and broadcast copy. An advertising agency veteran who subsequently built a successful 14-year freelance career, she has worked with a number of national companies, including Bahama Breeze, The Olive Garden Italian Restaurants, AAA, Trammell Crow, Scholastic Book Fairs, New Piper Aviation, The Nature Conservancy, Simon/DeBartolo Malls, Sea World of Florida, and more.

Cyndie has lived in Orlando since 1987 and is a graduate of Rollins College with a bachelor’s in music.

Steve Macfie
A 1979 graphic arts graduate of the University of Florida, Steve Macfie began his career as an illustrator for the Jacobson’s fine department store chain. As creative director for two Orlando, Florida advertising agencies, he spent a decade using his graphics abilities and marketing skills to facilitate and supervise creative teams. He started his own firm in 1991, specializing in food manufacturer and restaurant clients including Darden Restaurants, Michelina’s Frozen Entrees, Tijuana Flats and a number of Walt Disney World hotels. A gifted painter and illustrator, Steve brings his fine art sensibilities to SNaCC’s graphic design efforts.

Maria Holdren
Prior to joining SNaCC, Maria Holdren held the title of national art director for Sodexho NA’s Campus Services Division, a $5B international outsourcing company whose divisions include higher education, primary schools, and healthcare markets. In this role, Maria executed all graphic design and illustration projects as well as directed the implementation of advertising and internal graphic identity campaigns.

She has assisted with national sales proposal processes, and collaborated with photographers, architects, professional food stylists, national clients and vendors such as Coca-Cola®, Pepsi®, FritoLay®, and Dannon®.

Maria’s comprehensive design and art direction abilities include graphic design, brand identity, illustration, web design, logo development and custom signage. She graduated with a bachelor’s in graphic design from Carnegie Mellon University.

Lisa McCoy
Lisa McCoy has close to 20 years of experience in public relations, marketing,
fund-raising and event planning. She's worked in a number of business
sectors including advertising and public relations for non-profits, public
administration, hospitality, real estate, transportation, employment and a nationally recognized PGA invitational.

In the non-profit arena, Lisa’s been an Executive Director for the Orlando branch of Arnold Schwarzenegger's After School All-Stars program. She has overseen numerous special events, both large and small. In government, Lisa served as Assistant Director of Families, Parks and Recreation for the City of Orlando -- managing hundreds of employees and numerous programs across three divisions.

Lisa's great passion for children and education has been a reflected in her career, in which she has extensive experience with program development for both early childhood and secondary education.

Lisa has served and been a member of more than 15 organizations and boards. She is a graduate of the Orlando Regional Chamber of Commerce’s Leadership Orlando program. She is a member of the Philanthropy & Non-Profit Leadership Center and Public Relations Society of America.

A native of Central Florida, Lisa prides herself on her knowledge of the community and her longstanding business relationships. She is a graduate of Gustavus Adolphus College, St. Peter, Minnesota with a B.A. in Speech Communications & Political Science.


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	LEADERSHIP TEAM Susan H. Tatum A senior executive with more than 25 years of leadership in the service marketplace, Sue Tatum builds innovative solutions, such as the School Nutrition Communications Campaign (SNaCC). SNaCC is a product of Vinca Marketing and Communications, the Orlando-based firm for which Sue serves as principal. Vinca works with organizations of all sizes, specializing in educational nonprofits. Vinca’s services include communications, strategic marketing planning, food service consulting, branding, market research, customer segmentation and promotions designed to work at the store level. Prior to founding Vinca and developing SNaCC, Sue served as senior vice president of marketing for Sodexho North America, a $5B plus hospitality and services company where she managed a $31M budget and a team of 47 individuals. Sue has a proven track record of effectively and profitably leading large, diverse organizations with multi-unit scope, achieving results that include: · Creating double-digit revenue growth opportunities. · Developing a long-term marketing vision to replace a commodity strategy with one of differentiation. Her strategy offered a projected $1B revenue increase over seven years. · Constructing and implementing a psycho-demographic marketing tool that increased revenues in a range of 5 to 65%. · Creating an initial $6M revenue and $1M income opportunity by introducing category marketing. · Pioneering partnerships with major consumer packaged goods manufacturers, increasing same-store sales by 10%. · Consistently delivering revenue and profit growth above industry norms while having P/L responsibility for a $115M, four-state area with over 100 client accounts. She significantly increased sales and client retentions through partnering initiatives with customers, clients and associates. Sue is a member of the School Nutrition Association and the Florida and Minnesota School Nutrition Associations. She is the secretary of the Mid-Florida Chapter of the National Multiple Sclerosis Society. Susan Valenti-DeVito Before joining Vinca, Susan Valenti-DeVito served as vice president of retail marketing and brand development for Sodexho North America, a $5B plus company. While there, she worked with Fortune 500 food companies and restaurant chains to build retail sales within their businesses as well as hospitals, K-12 schools, and colleges and universities. She also supervised the military division’s marketing and promotion. Susan creates award-winning customer retail and non-commercial promotional series that dramatically increase sales and guest participation. Previously, Susan gained experience in the advertising agency environment where she worked in creative development and media, television and commercial production and national restaurant chain marketing and franchise support. Susan translates her firsthand knowledge of how major brand companies operate to SNaCC, ensuring a clear and concise message to help build brand images that drive sales growth for subscribers’ schools. Julie Stine A 13-year veteran of advertising, marketing and public relations, Julie Stine currently serves as art director for SNaCC. Her diverse background also includes stints as an account executive, media planner, copywriter and marketing director. Julie specializes in interactive marketing, print and radio advertising. Her graphic skills assure a clear strong message to SNaCC’s student customers. She has in-depth experience as a media planner and buyer. A native of Virginia Beach, Julie has lived in Florida since 1984. She graduated with a bachelor’s in advertising/public relations and a minor in marketing from the University of Central Florida. She is on the board of the Orlando Advertising Federation where she has undertaken a variety of roles. Cyndie Cox Cyndie Cox has 20 years of experience in advertising, marketing, public relations and journalism. She began her career in the Tampa Bay area, where she first worked as a newspaper reporter then served as associate editor of a regional magazine. Since turning her attention to advertising and marketing, Cyndie has specialized in creative development and virtually every area of commercial writing, from product names and corporate slogans to ad, brochure, video and broadcast copy. An advertising agency veteran who subsequently built a successful 14-year freelance career, she has worked with a number of national companies, including Bahama Breeze, The Olive Garden Italian Restaurants, AAA, Trammell Crow, Scholastic Book Fairs, New Piper Aviation, The Nature Conservancy, Simon/DeBartolo Malls, Sea World of Florida, and more. Cyndie has lived in Orlando since 1987 and is a graduate of Rollins College with a bachelor’s in music. Steve Macfie A 1979 graphic arts graduate of the University of Florida, Steve Macfie began his career as an illustrator for the Jacobson’s fine department store chain. As creative director for two Orlando, Florida advertising agencies, he spent a decade using his graphics abilities and marketing skills to facilitate and supervise creative teams. He started his own firm in 1991, specializing in food manufacturer and restaurant clients including Darden Restaurants, Michelina’s Frozen Entrees, Tijuana Flats and a number of Walt Disney World hotels. A gifted painter and illustrator, Steve brings his fine art sensibilities to SNaCC’s graphic design efforts. Maria Holdren Prior to joining SNaCC, Maria Holdren held the title of national art director for Sodexho NA’s Campus Services Division, a $5B international outsourcing company whose divisions include higher education, primary schools, and healthcare markets. In this role, Maria executed all graphic design and illustration projects as well as directed the implementation of advertising and internal graphic identity campaigns. She has assisted with national sales proposal processes, and collaborated with photographers, architects, professional food stylists, national clients and vendors such as Coca-Cola®, Pepsi®, FritoLay®, and Dannon®. Maria’s comprehensive design and art direction abilities include graphic design, brand identity, illustration, web design, logo development and custom signage. She graduated with a bachelor’s in graphic design from Carnegie Mellon University. Lisa McCoy Lisa McCoy has close to 20 years of experience in public relations, marketing, fund-raising and event planning. She's worked in a number of business sectors including advertising and public relations for non-profits, public administration, hospitality, real estate, transportation, employment and a nationally recognized PGA invitational. In the non-profit arena, Lisa’s been an Executive Director for the Orlando branch of Arnold Schwarzenegger's After School All-Stars program. She has overseen numerous special events, both large and small. In government, Lisa served as Assistant Director of Families, Parks and Recreation for the City of Orlando -- managing hundreds of employees and numerous programs across three divisions. Lisa's great passion for children and education has been a reflected in her career, in which she has extensive experience with program development for both early childhood and secondary education. Lisa has served and been a member of more than 15 organizations and boards. She is a graduate of the Orlando Regional Chamber of Commerce’s Leadership Orlando program. She is a member of the Philanthropy & Non-Profit Leadership Center and Public Relations Society of America. A native of Central Florida, Lisa prides herself on her knowledge of the community and her longstanding business relationships. She is a graduate of Gustavus Adolphus College, St. Peter, Minnesota with a B.A. in Speech Communications & Political Science.












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